Why I Coach

My name is Jessica Cassity, and I’m a Duke Medicine-trained Integrative Health Coach. This sounds a little confessional, and it is. I spent more than a dozen years researching health, wellness, fitness, happiness, and more as a health editor and reporter for magazines including Real Simple, Prevention, Health, Women’s Health, Shape, and Family Circle. I was sure that health education was all it took to create lasting change–that once a person knew how to eat/move/think/be better, they naturally would.

I learned so much through my writing and research, but I didn’t learn how to really help people get healthier.

The thing is, most of us know what we need to do to be happier/healthier/fitter/more energetic/etc. A lack of information isn’t the problem. The absense of real, powerful motivation is what keeps so many of us from leading the lives we want.

Let’s say you want to lose weight. If the only thing driving you is your reflection in the mirror, it may be hard to stick with a diet and fitness routine when the scale stops moving. But, if you are also motivated by your desire to more easily get down on the ground to play with your kiddos, or to have more energy, or fight off your family history of high blood pressure, the changes won’t seem so hard to make.

That’s what coaching gives you–a whole life perspective on how small changes could impact you today, tomorrow, and well into the future. An article that tells you to skip soda to lose weight may help you to change your behavior for a few days, or weeks. But working with a coach can help you unlock many more layers of motivation, making it much easier to make and stick with postive change. Once one old habit fades away, the others are soon to follow.

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